Group Blog Writing:
Blog Post 1
Date: 04 February 2020, Time: 10-12am, Location: X Block
In our first meeting for this task, we collectively decided on using Travelodge as the case study for this analysis. This was because it is a leading brand in the hospitality sector, and we were all equally familiar with it prior.
We also agreed on meeting times and places for our group work; X Block after our 10am tutorial.
To begin our research into the macro factors that could impact Travelodge, and the sector as a whole, we first decided which areas of PESTLE we would take on individually for our research. We made sure each member of the group was happy with their area of research and agreed on a time to submit it. In addition, a shared document was made, to keep track of one another’s work and compile our collective findings.
This initial meeting was mainly spent on individual research, which we made a lot of progress in. It’d be a good idea now to research the other areas of PESTLE (Socio-cultural and Legal) before the next meeting on Tuesday, in which we plan to begin research on Micro-Environmental factors. This can be easily arranged through our group chat.
Overall this meeting was very useful in relation to organising our group logistics and communication, and we also gained a basis of understanding about our chosen brand, which will allow us to research it in more depth comfortably in the future.
Attendance: Jack, Ellen, Cleo, Dan
Travelodge 